Complete Definition of "bricks and mortar"

English

Alternative spellings
brick and mortar
brick-and-mortar
bricks-and-mortar

Noun
en-noun|sg=bricks and mortar|-

  1. Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. Used to contrast an internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.

#:Quotations
#:*"E-commerce is not the kiss of death for big, traditional brick-and-mortar business." - Judy Kong (2000), in a report on the ICE Conference. "Non Traditional Clicks and Mortar Businesses:(Dinosaurs) Learn to Fly". Retrieved 2005-03-05.

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